ABOUT US
Halo Labels, fashion brand established in 2014 in Berlin by polish artist Ala Sowiar treats textiles as a soft matter. For us the texture is the essence of the material, stimulating our eyes and touch, connecting sense with memory and sentiment. Our collections are ethically produced by local tailors and seamstresses in Poland, often using deadstock fabrics. Especially textures often refer to the forms of nature, yet have rather minimalist and unisex cuts. Our everyday wardrobe is showcased in transitional seasonal collections complimented by the permanent clothing line: GAUZE SHIRTS, a classic silhouette cut from layered, hand-dyed gauze that is meant to be breathable and soft.
Does textile matters?
Textiles mediate our contact with the world—a second skin that filters our experience of matter and conditions external to ourselves. On our bodies, textiles do not hide our stripped, naked selves, but modify the way material appendages become extensions of self. They are liminal: material that verges between inner and outer, boundary and permeation. Fabrics are not defined by their inert materiality and protective or decorative qualities, but through their ability to carry memory and sentiment. Amidst an increasing tendency to see fashion as frivolous and purely decorative, Halo Labels seeks to engage with a much broader and intimate view of clothing as a fundamental human experience and expression.
People form an unconscious bond with their clothes – the material objects they wear. Clothing is multi-sensory, picked for its visual appeal and quality of touch. As we wear clothes, we form an unconscious bond with the material most immediately touching our unaltered selves, material that can also trigger emotions and evoke feelings.
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